Global City Teams Challenge

A NIST/KCMO Smart City Supercluster Platform Workshop

Saturday

,

July

30

at

7:00pm

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#GCTCKC

Join us for Global City Team Challenge

Kansas City, Missouri

Tuesday, February 7, 2017

8:00AM-5:00PM

Wednesday, February 8, 2017

9:00AM-5:00PM

View Detailed Agenda (PDF download)

Contact Organizers: gctc@thinkbigpartners.com

Join us for Global City Team Challenge

Location

1712 Main Street, 2nd Floor

Kansas City, Missouri, USA

Accommodations:

Hotel Phillips - Use corporate code "TBP" when booking over the phone

Agenda

VIEW FULL AGENDA (PDF)

Tuesday, February 7, 2017

7:45AM-5:00PM

Cocktail Reception & Dinner to follow at 5:45pm

RSVP to kelly.mcneer@thinkbigpartners.com by Feb. 2 at 5pm CT.

Wednesday, February 8, 2017

8:00AM-5:00PM

Contact Us

Contact Organizers for Questions:

gctc@thinkbigpartners.com

+1 (816) 842-5244

Partners & Sponsors

Interested in becoming a sponsor? Contact Hunter Johnston at GCTC@thinkbigpartners.com

View Sponsor Packet

Schedule At A Glance

Tuesday, February 7, 2017

7:45 AM - Breakfast and Registration

8:30 AM - 5:00 PM - Workshop

5:45 PM - Cocktail Reception & Dinner (Update Feb. 3: Dinner is sold out. We are no longer accepting reservations at this time.)

Wednesday, February 8, 2017

8:45 AM - 5:00 PM - Workshop

VIEW FULL AGENDA (PDF)

8:00 AM - Breakfast and Networking

Interested in becoming a sponsor? Contact Hunter Johnston at GCTC@thinkbigpartners.com

Text Block #4

Interested in becoming a sponsor? Contact Hunter Johnston at GCTC@thinkbigpartners.com

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Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch

1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break

2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails

The Global City Team Challenge will take place on the 2nd floor of Think Big Partners, which is conveniently located in the heart of Kansas City. Follow event signs to registration.

Sponsors and Partners

Interested in becoming a sponsor? Contact Hunter Johnston at GCTC@thinkbigpartners.com

View Sponsor Packet

About our partners

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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